Google Ads management built for trades businesses. You do the work — we make sure the right customers find you first.
You've tried boosting Facebook posts, paying for directory listings, maybe even had a go at Google Ads yourself. Some months are busy, others are dead quiet. You never really know where the next job is coming from.
What if every time someone in your area searched "painter near me" or "emergency plumber" — your business showed up first?
Free 30-minute strategy call. We learn your service area, your ideal jobs, your average job value, and what's worked (or hasn't) in the past. No sales pitch — just an honest assessment of whether Google Ads makes sense for your business.
Keyword research, ad copy, conversion tracking, and campaign structure — all built specifically for your trade and your area. We target people actively searching to hire someone like you, not people scrolling past ads on Facebook.
Campaigns go live and your phone starts ringing with people ready to get a quote. We optimise weekly, block wasted spend, and send you a clear monthly report showing exactly how many leads you got and what they cost.
No long-term contracts after the first 3 months. No confusing reports full of jargon. Just leads and transparency.
Keyword research, ad copy, campaign structure, conversion tracking — all done for you.
Search terms reviewed, wasted spend blocked, bids adjusted, ads tested — every week, not once a month.
Plain-English report showing leads generated, cost per lead, and where your money went. No jargon.
Quick 15–20 minute check-in to review results, answer questions, and plan next steps.
Know exactly which calls and enquiries came from your ads so you can track real ROI.
Ad spend is paid directly by you to Google — we never touch your ad budget. 3-month initial commitment, then month-to-month with 30 days notice.
Get Started →We ran Google Ads campaigns for two painting businesses — one in Sydney, one in the Illawarra region. Both were relying on word-of-mouth and wanted a predictable way to fill their pipeline.
Within weeks, both businesses were receiving a steady stream of quote requests from homeowners actively searching for painters in their area. The Illawarra campaign captured 87.6% of all available ad impressions — meaning the business appeared for nearly every relevant local search.
The phone started ringing within the first week. I went from wondering where my next job was coming from to having to turn work away. Best money I've spent on marketing.
I started Roofio because I saw firsthand how hard it is for tradies to get consistent leads. I built and managed Google Ads campaigns for a family painting business and watched the phone go from silent to non-stop.
I don't do social media management, SEO, or "full-service digital marketing." I do one thing — Google Ads for trades — and I do it properly. Every campaign is built by hand, optimised weekly, and measured on the only metric that matters: jobs booked.
I'm based in Sydney and I work with trades businesses across NSW. If Google Ads isn't the right fit for your business, I'll tell you that on the first call — not after you've signed a 12-month contract.
Book a free 30-minute strategy call. No obligation, no sales pitch — just an honest look at whether Google Ads will work for your business.